B2B Online Chicago 2026
May 4 - 6, 2026
Chicago Marriott Downtown
Kimberlee Sinclair
Vice President, Digital Customer Experience H.B. FullerMonday, May 4, 2026
9:10 AM Interactive Keynote Panel: Future-Proof Your B2B Playbook: Win & Retain the Modern B2B Buyer
Today’s B2B buyers expect speed, self-service, and personalization across every touchpoint. This session shows you how to adapt your go-to-market strategy to meet evolving buyer expectations—ensuring your business stays competitive, agile, and customer-obsessed.
• Incorporate digital-first experiences that meet buyers where they are
• Enable sales, marketing, and product teams to work from a unified customer playbook
• Implement data and AI to personalize engagement across every stage
• Measure and optimize key moments in the buyer journey to boost retention and growth
Check out the incredible speaker line-up to see who will be joining Kimberlee.
Download The Latest Agenda