Kimberlee Sinclair

Today’s B2B buyers expect speed, self-service, and personalization across every touchpoint. This session shows you how to adapt your go-to-market strategy to meet evolving buyer expectations—ensuring your business stays competitive, agile, and customer-obsessed.

• Incorporate digital-first experiences that meet buyers where they are
• Enable sales, marketing, and product teams to work from a unified customer playbook
• Implement data and AI to personalize engagement across every stage
• Measure and optimize key moments in the buyer journey to boost retention and growth

Join H.B. Fuller's VP of Digital Customer Experience, Kimberlee Sinclair, as she makes some bold statements for the entire room to cheer or fear. Some of the topics to be addressed include: What have most B2B digital transformation efforts uncovered? What is the future of business development in a digital world? Why will category creation separate the winners from the losers in an AI-driven world?