Kimberlee Sinclair

VP, Digital Customer Experience H.B. Fuller

Kimberlee Sinclair leads H.B. Fuller’s global digital marketing, e-commerce, and other digital experience efforts aimed at providing transformative digital interactions across the customer journey. With 30 years of proven leadership in both the corporate and non-profit sectors, she has a broad range of global experience in strategic planning, change management, executive speechwriting, enterprise communications, M&A integrations, marketing, and public relations. Kimberlee earned her M.S. in Marketing Communications from Boston University’s College of Communication and a B.A. in Politics and Sociology from Mount Holyoke College. She is currently the Chair of the Carlson Global Institute Advisory Council at the University of Minnesota and a member of the Minnesota Children's Museum Board of Directors, where she serves on the Governance Committee.

Wednesday, May 8, 2024: Day 3

8:45 AM Fireside Chat: Elevating Customer-Centricity: Navigating B2B eCommerce Transformation at H.B. Fuller

In today's dynamic business landscape, putting the customer first is not just a buzzword but a necessity for sustained success. This interactive fireside chat will focus on H.B. Fuller's journey of prioritizing CX. Kimberlee Sinclair and Virginia McCoy will explore how the company is managing a comprehensive digital transformation effort to enhance global digital marketing, empower sales teams, revolutionize e-commerce, and embrace virtual customer support. Join us to discover the strategies, challenges, and key takeaways from this transformational journey.

Prioritizing customer-centric approaches to leverage high tech to enable high touch and stay ahead of the competition
Ignoring shiny objects, and focusing on the customer
Explore strategies to effectively reach and engage customers in the digital space
Equipping the salesforce with the tools and knowledge needed to excel in a digital-first environment

Check out the incredible speaker line-up to see who will be joining Kimberlee.

Download The Latest Agenda