Kimberlee Sinclair

Today’s B2B buyers expect speed, self-service, and personalization across every touchpoint. This session shows you how to adapt your go-to-market strategy to meet evolving buyer expectations—ensuring your business stays competitive, agile, and customer-obsessed.

• Incorporate digital-first experiences that meet buyers where they are
• Enable sales, marketing, and product teams to work from a unified customer playbook
• Implement data and AI to personalize engagement across every stage
• Measure and optimize key moments in the buyer journey to boost retention and growth