Rudy Abitbol

Too many B2B portals check the box on “digital” but still get bypassed by phone, email, and spreadsheets because the experience is hard to find, hard to trust, or hard to complete. This session breaks down the practical, proven tactics that drive real adoption, from simplifying key workflows and improving search and product data, to building role-based experiences, self-service ordering, and fast support that mirrors how customers actually buy. Walk away with a clear playbook to increase usage, reduce friction, and turn your portal into the default path to purchase.

• Remove friction: simplify core workflows, clean up product data, and make search actually work
• Build for real users: role-based experiences, self-service ordering, and clear next steps
• Drive adoption: boost trust with fast support, smart nudges, and measurable improvements over time 

In an increasingly competitive digital marketplace, simply having products listed online is no longer enough for distributors. Winning the digital shelf requires the ability to track, analyze, and act on insights about how your products appear, rank, and perform across channels. This session will equip you with the strategies and tools to turn product visibility into measurable revenue growth.

• Analyze key metrics like share of search, content quality scores, and competitor positioning to identify quick wins.
• Optimize product titles, descriptions, and attributes to meet marketplace algorithms and buyer expectations.
• Leverage AI-powered shelf analytics to respond to competitive moves in real time.