Rudy Abitbol

B2B digital experiences should look more like B2C experiences – personal and relevant to the buyer so they see what’s right for them. However, B2B buyers, unlike B2C buyers, are on the job – they need to get in, get out, and get on with their day.  It has to be easy. During the talk, Mike will discuss why it’s so important to deliver personalized experiences, how much it could be worth to your business, how he’s doing it at Breakthru Beverage Group, and how to accomplish it for B2B companies of all shapes and sizes