Rudy Abitbol

Too many B2B portals check the box on “digital” but still get bypassed by phone, email, and spreadsheets because the experience is hard to find, hard to trust, or hard to complete. This session breaks down the practical, proven tactics that drive real adoption, from simplifying key workflows and improving search and product data, to building role-based experiences, self-service ordering, and fast support that mirrors how customers actually buy. Walk away with a clear playbook to increase usage, reduce friction, and turn your portal into the default path to purchase.

• Remove friction: simplify core workflows, clean up product data, and make search actually work
• Build for real users: role-based experiences, self-service ordering, and clear next steps
• Drive adoption: boost trust with fast support, smart nudges, and measurable improvements over time