Howard Blumenthal

A well-designed self-service portal can transform the buyer relationship, boost repeat orders, improve margins, and reduce strain on sales and service teams. This panel session will share insights on how to build portals that not only meet customer expectations but actively drive business growth.

• Analyze examples of portals that have successfully increased revenue, order frequency, and customer retention.
• Integrate personalization, AI-driven recommendations, and account-specific pricing to boost engagement.
• Streamline workflows to reduce buyer friction and speed up ordering cycles. 

This session pulls back the curtain on real-world insights from B2B leaders who have built and scaled omnichannel strategies that drive growth, improve customer experience, and empower sales teams.

• Identify the most common pitfalls that prevent B2B omnichannel strategies from delivering ROI.
• Learn which channels truly matter to modern B2B buyers—and how to prioritize them.
• Align sales, marketing, eCommerce, and operations around a shared omnichannel vision.
• Apply practical frameworks used by high-performing B2B organizations to scale omnichannel execution.
• Leverage data and technology to create seamless, connected buyer experiences across touchpoints.
• Measure omnichannel success using metrics that executives actually care about.