Ali Afzalirad

Today’s B2B buyers expect speed, self-service, and personalization across every touchpoint. This session shows you how to adapt your go-to-market strategy to meet evolving buyer expectations—ensuring your business stays competitive, agile, and customer-obsessed.

• Incorporate digital-first experiences that meet buyers where they are
• Enable sales, marketing, and product teams to work from a unified customer playbook
• Implement data and AI to personalize engagement across every stage
• Measure and optimize key moments in the buyer journey to boost retention and growth

In an increasingly competitive digital marketplace, simply having products listed online is no longer enough for distributors. Winning the digital shelf requires the ability to track, analyze, and act on insights about how your products appear, rank, and perform across channels. This session will equip you with the strategies and tools to turn product visibility into measurable revenue growth.

• Analyze key metrics like share of search, content quality scores, and competitor positioning to identify quick wins.
• Optimize product titles, descriptions, and attributes to meet marketplace algorithms and buyer expectations.
• Leverage AI-powered shelf analytics to respond to competitive moves in real time.