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In B2B sales, buyer journey analytics can reveal exactly what prospects are researching, which content influences decisions, and where deals get stuck. By harnessing these insights, sales teams can engage buyers at the right moment with the right message. This panel will show you how to turn buyer journey data into a competitive sales advantage.

• Identify the key buyer behavior signals that indicate purchase readiness.

• Map the full buyer journey to uncover patterns that lead to closed deals.

• Analyze which touchpoints, content assets, and channels deliver the highest conversion rates.

• Equip sales reps with actionable insights to personalize outreach and proposals.