Silvija Papka

Today’s B2B buyers demand personalized, relevant content at every stage of their journey, often moving swiftly from research to purchase across multiple channels and touchpoints. This panel assembles leading practitioners who will share data-driven frameworks and real-world tactics to decode buyer behavior, close content gaps, and deliver the right message at critical decision points—ultimately turning content strategy into a strategic growth lever for B2B organizations

• Analyze buyer behavior to uncover decision triggers, content gaps, and friction points

• Create targeted content strategies that guide buyers through complex purchase journeys

• Align sales, marketing, and product messaging to speak directly to customer pain points

• Streamline content workflows by focusing on quality, personalization, and timing

Great product stories often get lost before they reach the buyer. This session dives into how B2B leaders can align product marketing and sales enablement to deliver consistent, impactful messaging that boosts buyer confidence and closes more deals.

• Unify product positioning and sales messaging to ensure consistent buyer experiences

• Develop sales enablement content that supports key product value propositions

• Equip sales teams with the right tools, assets, and insights at each stage of the funnel

• Measure the impact of product marketing efforts on sales outcomes and conversion rates