B2B Online Chicago 2020

August 05 - 06, 2020

Chicago Marriott Downtown

Silvija Papka, Director, Strategic Programs at Snap-on Industrial
Snap-on Industrial Logo

Silvija Papka


Director, Strategic Programs
Snap-on Industrial

Check out the incredible speaker line-up to see who will be joining Silvija.

Download The Latest Agenda

Day One: Growing and Innovating Digitally

Monday, April 20th, 2020


4:05 PM 7th Inning Stretch and Interactive Tabletop Discussions: Managing Content Beyond Your Website While Ensuring Brand Integrity

Stretch your minds and your networks during this discussion based session. Share lessons learned and best practices with your peers to add to your list of actionable takeaways to implement on your return. Topics of discussion:

  • Effectively handling content hijacking
  • Distributing, updating and managing your content for brand consistency 

Day Two: Optimizing The Customer Journey Online & Offline

Tuesday, April 21st, 2020


4:25 PM Afternoon Town Hall: Building Out Enhanced Functionality on Your Site to Drive Conversion

B2B customers are demanding more self-service options and technical functionality when it comes to online purchases. By adjusting various levers for conversion, and moving the conversion rate by a fraction of a percentage, you can experience an immediate impact on revenue. Participate in this interactive town hall session to find out how eCommerce experts both on and off-stage are increasing conversions, including:

  • Designing a roadmap to prioritize different features to add to your website that increase conversion rates
  • Creating more functionality for workflows and approvals
  • Adding more robust account management functionality that B2B buyers are demanding
  • Linking accounts to internal sales reps to support your personalization and conversion efforts