Hemang Upadhyay

Today’s B2B buyers expect fast, frictionless, and personalized experiences. This session explores how to harness AI-powered insights to better understand customer behavior, predict needs, and optimize every touchpoint for conversion and loyalty.

• Leverage AI to uncover hidden patterns in buyer behavior and intent

• Deliver hyper-personalized content, recommendations, and journeys at scale

• Predict customer needs and next-best actions to accelerate decision-making

• Reduce friction in the buyer journey by anticipating pain points before they happen

Search is no longer just a traffic driver—it's a powerful engine for customer acquisition in the B2B buying journey. We will explore how AI is transforming search optimization to uncover intent, drive qualified leads, and accelerate revenue.

• Leverage AI tools to analyze buyer intent and predict high-converting keywords

• Streamline SEO and SEM strategies with real-time performance insights from AI

• Attract the right buyers at the right time using intelligent targeting and automation

• Integrate AI-driven search tactics into your broader acquisition and ABM strategies