Mike Sinoway | B2B Online Chicago

B2B Online Chicago 2026

May 4 - 6, 2026

Chicago Marriott Downtown

Mike Sinoway

Chief Executive Officer Lucidworks

Tuesday, May 5, 2026

9:40 AM Keynote Presentation: How To Prioritize & Strategize Digital Technology To Support Your Business Needs

With the rise in technology, it is important to prioritize and strategize digital initiatives that will support your business needs. There are many ways you can go about this! B2B eCommerce shaping customer expectations through compelling content or delivering on enhanced experiences by structuring teams with sales/marketing alignment; value through Data analysis provides insight into what consumers want so businesses know how best reach out to them specifically tailored towards their interests making contact seem less like an interruption but more natural conversation between two parties who share common B2B eCommerce goals shaping customer expectation.

  • Structuring success with Digital tech; how to find the new tech; Understanding how well this tech will help your customers
  • Smart investing in technology,
  • Understanding what is vital to have; tech that REALLY is amazing
  • How do you continue to get the level of investment from your company, and unlock further value
  • What does it take to implement and manage this tech (internal staff increase/external outsourcing) 

Check out the incredible speaker line-up to see who will be joining Mike.

Download The Latest Agenda