TJ Stevens

Digital Marketing Leader, MarTech Trane Technologies

TJ has over 20 years of experience in a variety of digital marketing & sales enablement roles. He has worked with small private equity and large Fortune 500 companies and has been a key leader in providing digital transformation, technology and process integration, and change management in fast-paced environments. TJ has been with Trane Technologies, a purpose-driven global climate innovator, for 10 years and leads the Americas Marketing Technology practice for their Strategic Business Units.

Monday, May 4, 2026

12:35 PM Workshop #7 Why B2B Product Launches Stall — and How Leading B2B Manufacturers Fix NPI with Data, Content, and Account Targeting

B2B manufacturers invest millions in new product introductions—yet many launches underperform, stall in the channel, or fail to convert engineering interest into revenue. The problem isn’t innovation; it’s execution. In this panel, Adobe and industry leaders unpack why B2B product launches break down after engineering sign-off, and how manufacturers are re-architecting NPI around account targeting, launch orchestration, and role-specific content—not one-time campaigns.

Panelists will share real examples of how they:

Attendees will leave with a practical framework for turning launches into repeatable revenue motions—rather than one-off marketing events.
Align engineering, product marketing, and sales around launch-ready data and content
Target the right buying groups instead of blasting “launch announcements”
Use digital signals to adapt launch messaging post-release
Scale launches globally without adding headcount

Attendees will leave with a practical framework for turning launches into repeatable revenue motions—rather than one-off marketing events.

Check out the incredible speaker line-up to see who will be joining TJ.

Download The Latest Agenda