Patricia Gonzalez

Associate Director Marketing, Kraft Heinz Ingredients Kraft Heinz Ingredients

Patricia Gonzalez, Assistant Director of Marketing, Kraft Heinz Ingredients. Bio: Marketing professional with extensive experience in product development and optimization for financial success.

Tuesday, May 5, 2026

4:55 PM Panel: Using AI-Powered Product Intelligence to Align Marketing & Sales

Great product stories often get lost before they reach the buyer. This session dives into how B2B leaders can align product marketing and sales enablement to deliver consistent, impactful messaging that boosts buyer confidence and closes more deals.

Unify product positioning and sales messaging to ensure consistent buyer experiences
Turn complex product data into sales-ready insights and how AI can help
Equip sales teams with accurate, contextual product information at every deal stage
Use AI to personalize product messaging by industry, role, and use case
Reduce sales friction caused by inconsistent specs, configurations, and availability

Check out the incredible speaker line-up to see who will be joining Patricia.

Download The Latest Agenda