Bill Vellucci

Director, eCommerce Operations Crescent Electric Supply Company

Tuesday, May 5, 2026

4:05 PM Panel Discussion: Break the Data Bottleneck: Overcome Product Data Challenges to Unlock B2B eCommerce Growth

Poor product data is one of the biggest hidden barriers to B2B eCommerce success. This session unpacks practical strategies for improving data quality, consistency, and scalability—so your digital channels can perform at their full potential.

Identify the most common product data issues that hinder eCommerce performance

Establish data governance frameworks to ensure accuracy and consistency across channels

Unify fragmented product information from multiple systems and sources

Implement tools like PIM (Product Information Management) to streamline operations

Diagnose the blockers: pinpoint the product data issues hurting CX and conversion
Put governance in place: standards, ownership, and processes to keep data accurate
Unify and scale: connect systems, centralize in PIM, and streamline updates across channels

Wednesday, May 6, 2026

1:00 PM Town Hall: What Actually Works: Lessons Learned from Building a Best-in-Class B2B Omnichanel Strategy

This session pulls back the curtain on real-world insights from B2B leaders who have built and scaled omnichannel strategies that drive growth, improve customer experience, and empower sales teams.

Identify the most common pitfalls that prevent B2B omnichannel strategies from delivering ROI.
Learn which channels truly matter to modern B2B buyers—and how to prioritize them.
Align sales, marketing, eCommerce, and operations around a shared omnichannel vision.
Apply practical frameworks used by high-performing B2B organizations to scale omnichannel execution.
Leverage data and technology to create seamless, connected buyer experiences across touchpoints.
Measure omnichannel success using metrics that executives actually care about.

Check out the incredible speaker line-up to see who will be joining Bill.

Download The Latest Agenda