Radu Munteanu

Most B2B eCommerce initiatives struggle not because of strategy or platform choice, but because of waste embedded in how execution is structured. This session challenges the assumption that bloated execution is simply the cost of doing business in B2B. We’ll explore how layers of process, roles, and billable activity inflate cost, reduce visibility, and slow delivery. Attendees will leave with a sharper way to evaluate execution and practical questions they can take back to their organizations to reduce waste without sacrificing control.