Radu Munteanu

B2B eCommerce execution is often described as inherently complex. But complexity alone doesn’t explain why so many initiatives become slower, more expensive, and less predictable than expected. The real issue is a lack of clarity in how execution is structured and managed.

This session explores how layers of process, roles, and coordination, often introduced to create control, can instead reduce visibility and make execution harder to understand and steer. As AI begins to accelerate delivery, clarity becomes essential to ensure that acceleration happens in the right direction. Attendees will leave with a new way to evaluate execution health and practical questions to improve visibility, reduce waste, and increase predictability in their own organizations.