Weston Norris

Data isn't just an asset—it's your competitive advantage. This panel of experts will dive into how modern B2B organizations can harness the full power of their data to move faster, scale smarter, and deliver hyper-personalized buyer experiences that drive measurable growth.

Your buyers are not asking for “features” and “personalization.” They are asking for speed, confidence, and consistency across every interaction with your organization. This discussion moves beyond tactics to focus on how senior leaders can use AI-generated insights to redesign go-to-market strategy, operating models, and customer engagement for long-term growth.

• We will explore how C-suite and business unit leaders are:
• Using AI-driven buyer and account intelligence to inform portfolio, pricing, and channel strategy
• Aligning sales, marketing, ecommerce, and customer success around a single view of the customer and shared growth metrics
• Turning hyper-relevant journeys into measurable outcomes in revenue, margin, and customer lifetime value
• Anticipating friction, risk, and churn through predictive signals and embedding “next best action” into frontline workflows
• Governing AI responsibly with the right data foundations, change management, and talent to scale beyond pilots