Rima Westermeyer | B2B Online Chicago

B2B Online Chicago 2026

May 4 - 6, 2026

Chicago Marriott Downtown

Rima Westermeyer

Rima Westermeyer

Marketplace Strategy & Business Development Manager Schneider Electric

Tuesday, May 5, 2026

3:25 PM Panel Discussion: Leading Through Resistance: Driving Enterprise-Wide B2B Digitization That Sticks

A panel of experts will share how to overcome internal resistance, align cross-functional teams, and lead a successful B2B digitization journey that delivers measurable impact.

• Recognize common sources of resistance to digital change across departments
• Communicate a compelling vision that aligns stakeholders around shared outcomes
• Empower teams with the tools, training, and support needed to embrace new technologies
• Break down silos and build cross-functional momentum for enterprise-wide adoption

5:05 PM Panel Discussion: Bridging the Gap: Align Product Marketing with Sales Enablement to Drive Higher Conversion

Great product stories often get lost before they reach the buyer. This session dives into how B2B leaders can align product marketing and sales enablement to deliver consistent, impactful messaging that boosts buyer confidence and closes more deals.

• Unify product positioning and sales messaging to ensure consistent buyer experiences

• Develop sales enablement content that supports key product value propositions

• Equip sales teams with the right tools, assets, and insights at each stage of the funnel

• Measure the impact of product marketing efforts on sales outcomes and conversion rates


Check out the incredible speaker line-up to see who will be joining Rima.

Download The Latest Agenda