Rima Westermeyer

Great product stories often get lost before they reach the buyer. This session dives into how B2B leaders can align product marketing and sales enablement to deliver consistent, impactful messaging that boosts buyer confidence and closes more deals.

• Unify product positioning and sales messaging to ensure consistent buyer experiences
• Turn complex product data into sales-ready insights and how AI can help
• Equip sales teams with accurate, contextual product information at every deal stage
• Use AI to personalize product messaging by industry, role, and use case
• Reduce sales friction caused by inconsistent specs, configurations, and availability