Rick Lockwood

CDW is elevating digital growth by using AI and analytics to continually improve customer journeys, boost online conversion, and strengthen a truly data-driven culture. In this case study, learn how analytics-led iteration delivers real results, including innovations like an AI-powered search assistant and integrated AI chat experiences that turn insights into action.

• Improving customer journeys, increasing online conversion, and building a data-driven culture
• Real-world results from analytics-driven iteration
• Innovations: AI-powered search assistant, AI/chat integration

In high-value B2B commerce, large accounts expect speed, precision, and personalized attention. Agentic AI conversational buying agents can now deliver a “white-glove” experience at scale, understanding nuanced product requirements, contract terms, and industry-specific language. This keynote will show you how to implement these intelligent agents to boost revenue, efficiency, and customer loyalty.

• Explore real-world examples where conversational AI shortens procurement cycles and increases win rates.
• Learn how to train AI agents to handle industry-specific terminology, configuration rules, and compliance requirements.
• Identify integration strategies for connecting AI agents with ERP, CRM, and product data systems for seamless ordering