Rick Lockwood

The presentation aims to equip attendees with actionable knowledge to implement AI and automation in their search optimization efforts, ultimately enhancing user experience and driving engagement across digital platforms. 

• Leveraging machine learning algorithms to enhance search relevance and personalization 
• Utilizing predictive analytics to anticipate user search intent 
• Automating search result ranking and content tagging 
• Integrating AI-powered chatbots  
• Employing automated A/B testing for continuous search optimization