Rick Lockwood

Group Product Manager, Purchase Funnel & Head of Digital Merchandising CDW

Rick has nearly 20 years of eCommerce and Digital experience, and specializes in search algorithms aimed at improving relevancy and conversion. He has held search leadership roles at Crate & Barrel, Sears, Grainger and CDW.

Tuesday, May 7, 2024: Day Two

2:50 PM PANEL: Reimagining B2B: Leveraging B2C Tactics for Enhanced Outcomes

In this comprehensive panel discussion, we explore how B2B can undergo a profound transformation by incorporating B2C-inspired strategies. Our expert panelists will cover a range of topics, including understanding the buyer's journey, educating without selling, personalization and relationship building, omnichannel engagement, and creating memorable experiences.

Embracing a consumer-centric approach can enhance B2B marketing by focusing on providing value, education, and meaningful interactions throughout the buyer's journey.
Understanding the different stages of the buyer's journey – awareness, consideration, and decision – allows B2B marketers to tailor content and engagement strategies effectively.
By prioritizing education and information over sales pressure, B2B companies can build trust and credibility with their audience, ultimately leading to greater results.

Check out the incredible speaker line-up to see who will be joining Rick.

Download The Latest Agenda