B2B Online Chicago 2020

August 05 - 06, 2020

Chicago Marriott Downtown

Firat Ozkan, Co-Founder at Transform Partners
Transform Partners Logo

Firat Ozkan


Co-Founder
Transform Partners

Check out the incredible speaker line-up to see who will be joining Firat.

Download The Latest Agenda

Day Two: Optimizing The Customer Journey Online & Offline

Tuesday, April 21st, 2020


4:25 PM Interactive Roundtables for Manufacturers

An industry specific facilitated interactive session focused on addressing challenges and sharing lessons learned within the manufacturing community.
 
(Limited to 20 Participants)
 
Establishing Pricing Across Channels and Avoiding (or Trying to) Conflict

In a world of highly sophisticated price-matching bots and web data-mining solutions, it is becoming more and more difficult, and challenging for retailers to avoid price conflicts and maintain the acceptable margins on different sales channels. Gone are the days of going into a store or a website, and purchasing a product without checking other stores and/or marketplaces. In this roundtable, we will discuss:
  • How to establish pricing across online marketplaces (Amazon, Walmart, Staples and more), brand website, retail and B2B customers. 
  • How to prevent pricing conflicts
  • Finding the latest techniques for enforcing minimum advertised pricing
  • Understanding new buyer behaviors and how your pricing model should evolve, including shipping and tariffs