Day Two: Optimizing The Customer Journey Online & Offline
Tuesday, April 21st, 2020
An industry specific facilitated interactive session focused on addressing challenges and sharing lessons learned within the manufacturing community.
(Limited to 20 Participants)
Establishing Pricing Across Channels and Avoiding (or Trying to) Conflict
In a world of highly sophisticated price-matching bots and web data-mining solutions, it is becoming more and more difficult, and challenging for retailers to avoid price conflicts and maintain the acceptable margins on different sales channels. Gone are the days of going into a store or a website, and purchasing a product without checking other stores and/or marketplaces. In this roundtable, we will discuss:
- How to establish pricing across online marketplaces (Amazon, Walmart, Staples and more), brand website, retail and B2B customers.
- How to prevent pricing conflicts
- Finding the latest techniques for enforcing minimum advertised pricing
- Understanding new buyer behaviors and how your pricing model should evolve, including shipping and tariffs