Cedric Parsiegla

Great product stories often get lost before they reach the buyer. This session dives into how B2B leaders can align product marketing and sales enablement to deliver consistent, impactful messaging that boosts buyer confidence and closes more deals.

• Unify product positioning and sales messaging to ensure consistent buyer experiences

• Develop sales enablement content that supports key product value propositions

• Equip sales teams with the right tools, assets, and insights at each stage of the funnel

• Measure the impact of product marketing efforts on sales outcomes and conversion rates