Denis Clifford

Chief Customer Officer Virto Commerce

Denis Clifford is a digital transformation expert and Chief Customer Officer at Virto Commerce, a leading Gartner-recognized eCommerce platform. With experience across a broad range of industries, Denis spent 15 years at Heineken leading the implementation of global B2B eCommerce projects across Asia, the Americas, and Africa & the Middle East. He regularly speaks about digital transformation through the lens of customers and business leaders, focusing on aligning people, processes, and technology for maximum impact.

Monday, May 4, 2026

3:05 PM Innovation Spotlight #4 You Can Launch New Channels Fast — Scaling Them Is Where B2B Gets Hard

Growth in B2B is no longer limited by technology, but by the ability to scale operations effectively. As companies expand across channels and regions, complexity compounds—slowing execution and reducing consistency.

This session explores how to overcome these challenges by building scalable B2B commerce foundations that enable faster growth, adaptability, and operational efficiency.

Check out the incredible speaker line-up to see who will be joining Denis.

Download The Latest Agenda