Alicia Esposito

Content and Media Strategy Director Future Commerce

Alicia Esposito is Director of Content and Media Strategy for Future Commerce, a culture magazine for the commerce industry. Future Commerce leads the industry with compelling analysis, incisive commentary, cultural insights, and immersive media. Alicia has spent the last 15 years in the retail industry, working as a reporter, editor, content strategist, and media producer.

Tuesday, May 5, 2026

2:35 PM Fireside Chat: Commerce Is Culture, Even in B2B: Content Strategy for the AI-Driven Buying Journey

The B2B buying committee consists of 6 to 10 people, and each of them shops like a consumer on Saturday. B2B culture is being rewritten by the habits people form in their everyday lives: deeper research, higher expectations, AI-powered discovery. This conversation unpacks what that shift demands from content, SEO, and brand strategy, and how to build the kind of open, always-on storytelling that earns the modern B2B buyer's attention.

8:00 PM Future Commerce x B2B Online: After Dark

Join Future Commerce and friends for an After Dark gathering on Cinco de Mayo at Bar Sótano. No panels. No programming. Just light bites, strong margaritas, and the kind of connections that actually stick. This is where the night unfolds. Space is limited, so apply to request your invite.

https://luma.com/AfterDarkB2BOnline2026

Check out the incredible speaker line-up to see who will be joining Alicia.

Download The Latest Agenda