François Gosselin

In this keynote, Novatize and Shopify will reveal the first insights from the State of B2B Commerce 2026 report, based on industry research conducted in collaboration with B2B Online Insights. The session provides a comprehensive snapshot of the B2B digital landscape, exploring how manufacturers and distributors compare in terms of eCommerce maturity, technology adoption, and strategic priorities. Join us to understand the biggest pain points, emerging opportunities, and the benchmarks shaping the future of B2B commerce.