Beth Mooney

Owner Jump Commerce Group LLC

Beth is known for connecting and engaging audiences with technical topics such as B2B digital marketing and eCommerce using easy to understand use cases and customer examples. As an early adopter and innovator of digital marketing and commerce for multi-billion dollar B2B companies, Beth draws from both customer and inner company experience to bring others along in the B2B digital transformation journey. Beth served as a panelist at B2BOnline Chicago in both 2023 and 2024. She has also served as a guest speaker for Automotive Aftermarket News’ “Women at the Wheel,” appeared on the HelloMoxieUS podcast sharing personal and professional experiences in Europe, and participated in executive women’s panel hosted by Delta Sigma Pi, a professional business fraternity. Beth is available for speaking engagements focused on B2B digital marketing and commerce. Her presentations address topics such as bridging US/European channel strategy, building organizational fluency, enabling change management, assessing readiness, team development, C Suite alignment, replatforming, and outcome planning. As the Owner of Jump Commerce Group LLC, Beth helps US and European B2B companies embrace reindustrialization and mitigate tariff exposure using a ‘digital first’ channel strategy. In her past, she served as Sr Manager, Digital Marketing & eCommerce at Dana Inc where she led a digital team responsible for over $200 Million in global commerce revenue. Beth’s professional experience extends over 30 years with prominent industrial and automotive organizations, such as Adam Opel AG, Illinois Tool Works, Sherwin-Williams, Honeywell, Eaton, Tenneco, and Dana Inc.

Monday, May 4, 2026

2:35 PM Women in B2B Leadership Panel Discussion

A candid conversation with senior women leaders in B2B on navigating growth, influence, and impact, from building high-performing teams to leading through change. Walk away with practical tactics you can apply immediately to strengthen your leadership presence and accelerate results.

How to build influence and get decisions moving without the politics
Hiring, developing, and retaining top talent while setting clear standards
Leading through uncertainty, change, and high-pressure moments with confidence

Tuesday, May 5, 2026

4:55 PM Panel: All Roads Start with Data: Unlocking Insights to Drive CLV & Engagement Across Channels

Customer retention is the new growth in times of economic uncertainty. This panel will dive into how data-driven insights can help you understand buyer behavior, reduce churn, and proactively drive revenue—before opportunities are lost.

Identify early warning signs of churn and lapsing customer engagement
Activate customer data to build predictive models that inform retention strategies
Pinpoint revenue leakage across your digital and sales channels
Create targeted interventions to retain high-value accounts and extend customer lifetime value

3:25 PM Panel: Mapping the Modern B2B Buyer: Content Strategies to Simplify and Accelerate Buying Journeys

Today’s B2B buyers demand personalized, relevant content at every stage of their journey, often moving swiftly from research to purchase across multiple channels and touchpoints. This panel assembles leading practitioners who will share data-driven frameworks and real-world tactics to decode buyer behavior, close content gaps, and deliver the right message at critical decision points—ultimately turning content strategy into a strategic growth lever for B2B organizations

Analyze buyer behavior to uncover decision triggers, content gaps, and friction points
Create targeted content strategies that guide buyers through complex purchase journeys
What’s the SEO content strategies
How is GEO impacting your clicks?
Streamline content workflows by focusing on quality, personalization, and timing

Check out the incredible speaker line-up to see who will be joining Beth.

Download The Latest Agenda