Paul do Forno

New Deloitte research across 1,000+ B2B companies reveals a striking divide — digitally mature manufacturers and distributors are generating 110% more incremental revenue growth than their peers, driven by their embrace of B2B Commerce and Agentic AI. In this keynote, you'll hear what separates the leaders from the laggards, the moves compounding their growth advantage, and a practical framework you can apply in your own organization. Joined by a B2B industry executive, this session delivers both the data and real-world perspective to help you act. 

New Deloitte Digital research across 1,000+ B2B buyers and suppliers reveals that most companies are caught between rising customer expectations and tight budgets — and many are overestimating their own digital progress. In this hands-on session, we drill deeper into the data from the keynote, explore the three moves that separate high-maturity commerce and AI leaders from the rest, and open the floor for peer discussion on how to build the business case for action in your own organization. You'll leave with clear action items to start closing the gap.