Brian Lange

Co-Founder and CRO Future Commerce

Brian Lange is the cofounder of Future Commerce, a media and research startup. With a worldwide audience covering 39 countries, Future Commerce publishes audio, video, and written content weekly to an audience of engaged and highly influential retail executives and operators. For the past 15 years, Brian has focused his career on commerce, enterprise retail strategy, and direct to consumer.

Day 1: Bridging Digital Innovation & Preparing For The Next Generation Of Buyers

9:35 AM Keynote Panel: How Do You Stay Relevant in 2025? Next-Gen B2B: Adapting to Millennial and Gen Z Buying Behaviors

This keynote panel explores the evolving B2B landscape as Millennials and Gen Z increasingly dominate purchasing decisions, reshaping eCommerce strategies to meet their unique preferences and expectations. By 2025, these younger generations will constitute the majority of B2B buyers, necessitating a shift towards digital-first approaches, personalized experiences, and innovative technologies to remain competitive in the market.

Key discussion points:

Millennials and Gen Z will make up 71% of B2B buyers by 2025, driving a significant shift in purchasing behaviors and expectations
Digital self-serve channels will process more than half of large B2B transactions, emphasizing the need for seamless online experiences
Younger buyers prioritize factors beyond economic value, such as sustainability and co-creation opportunities, requiring businesses to adapt their value propositions
To stay relevant, B2B companies must focus on eCommerce adoption, addressing frustrations, and providing compelling online platforms that cater to the preferences of Millennial and Gen Z buyers

Day 3: Elevating Customer Engagement: Crafting Multidimensional B2B Digital Experiences

12:10 PM Panel: Leveraging AI For Product Data - Transforming Data Management in the Digital Age

In today's data-driven business landscape, effective product data management is crucial for success. This panel explores how Artificial Intelligence (AI) is revolutionizing the way companies handle product information, focusing on three key areas:

Data Cleaning
Centralized Data Lakes:
Product Information Management (PIM) and Digital Asset Management (DAM)

Check out the incredible speaker line-up to see who will be joining Brian.

Download The Latest Agenda