Brian Lange

Co-Founder & CRO Future Commerce

Tuesday, May 5, 2026

4:05 PM Panel Discussion: No One-Size-Fits-All: Build a Scalable AI Playbook to Elevate Cross Functional Performance

AI has the power to transform every function in your organization—but only if it's tailored to your unique needs. This panel discussion will share a practical framework for building and scaling AI solutions that align with your teams, goals, and growth trajectory.

• Develop an AI strategy that fits your organization’s structure, maturity, and priorities

• Align marketing, sales, product, and operations around shared AI-driven goals

• Customize AI use cases to improve team efficiency, decision-making, and customer outcomes

• Avoid common pitfalls of “one-size-fits-all” AI tools that fail to scale

8:00 PM Future Commerce x B2B Online: After Dark

Join Future Commerce and friends for an After Dark gathering on Cinco de Mayo at Bar Sótano. No panels. No programming. Just light bites, strong margaritas, and the kind of connections that actually stick. This is where the night unfolds. Space is limited, so apply to request your invite.

https://luma.com/AfterDarkB2BOnline2026

Wednesday, May 6, 2026

8:50 AM Keynote Panel: Leading the B2B Shift: How the C-Suite Drives Innovation & Omnichannel Growth

In today’s rapidly evolving B2B landscape, digital transformation doesn’t start with technology—it starts with leadership. This session delivers a C-level perspective on how to cultivate a culture that empowers teams, accelerates innovation, and enables scalable omnichannel commerce.

• Establish a vision-led culture that aligns teams around digital and customer-centric goals

• Empower teams with autonomy, data access, and a test-and-learn mindset

• Align KPIs and incentives across departments to support long-term transformation

• Lead cultural change that supports innovation across marketing, sales, product, and IT

Check out the incredible speaker line-up to see who will be joining Brian.

Download The Latest Agenda