Jonathan Steffens

Customer feedback is only valuable if it leads to durable change, not one-off fixes. In this session, you’ll learn how B2B teams can capture the right signals, prioritize what matters, and convert insights into a roadmap that improves the digital journey from search to checkout while keeping internal teams aligned and accountable.

• Which feedback signals to trust (and how to combine qual and quant for a clearer picture)
• A practical prioritization approach to move from “requests” to an actionable roadmap
• How to create cross-team accountability so changes actually ship and stick 

• Diagnose the blockers: pinpoint the product data issues hurting CX and conversion
• Put governance in place: standards, ownership, and processes to keep data accurate
• Unify and scale: connect systems, centralize in PIM, and streamline updates across channels 

In B2B eCommerce, every extra click is a chance to lose a customer. This session shows how to streamline your digital experience to reduce friction, accelerate decision-making, and convert more buyers—without compromising on product information or content.