Brooke Nagle | B2B Online Chicago

B2B Online Chicago 2026

May 4 - 6, 2026

Chicago Marriott Downtown

Brooke Nagle

Brooke Nagle

Director Growth Marketing Optikos Corporation

Tuesday, May 5, 2026

4:25 PM Data-Informed Product Marketing: Using Buyer & Usage Insights to Refine Positioning & Close Deals

Come ready to take notes and obtain practical tips. Learn how to harness behavioral data, customer feedback, and usage patterns to refine your product positioning, improve relevance, and accelerate go-to-market success.

• Collect actionable buyer intent data and product usage insights across touchpoints

• Analyze patterns in customer behavior to uncover pain points and value drivers

• Translate raw data into positioning that resonates with target personas

• Test and validate messaging through feedback loops and campaign performance


Check out the incredible speaker line-up to see who will be joining Brooke.

Download The Latest Agenda