Donna Bedford

Global Senior Executive Officer of Strategy and Operations Lead Lenovo

Tuesday, May 5, 2026

2:35 PM Fireside Chat: Commerce Is Culture, Even in B2B: Content Strategy for the AI-Driven Buying Journey

The B2B buying committee consists of 6 to 10 people, and each of them shops like a consumer on Saturday. B2B culture is being rewritten by the habits people form in their everyday lives: deeper research, higher expectations, AI-powered discovery. This conversation unpacks what that shift demands from content, SEO, and brand strategy, and how to build the kind of open, always-on storytelling that earns the modern B2B buyer's attention.

Check out the incredible speaker line-up to see who will be joining Donna.

Download The Latest Agenda