Donna Bedford

Global Senior Executive Officer of Strategy and Operations Lead Lenovo

Tuesday, May 5, 2026

2:45 PM Fireside Chat: Measuring What Matters: Prove the ROI of B2B Content Across the Entire Funnel

This session equips B2B marketing leaders with the frameworks, tools, and metrics to connect content performance directly to business outcomes at every stage of the funnel.

• Map content to pipeline contribution, not just vanity metrics

• Integrate analytics platforms and CRM tools to gain full-funnel visibility

• Track engagement and attribution from first touch to closed deal

• Optimize content strategy based on revenue influence, not just traffic

Check out the incredible speaker line-up to see who will be joining Donna.

Download The Latest Agenda