Tom Gores | B2B Online Chicago

B2B Online Chicago 2026

May 4 - 6, 2026

Chicago Marriott Downtown

Tom Gores

Tom Gores

Director, Web Experience Optimization GE Healthcare
Tom is a digital experience leader at GE HealthCare, guiding the strategy and execution behind the company's global website optimization initiatives. He leads efforts to modernize GEHC's digital ecosystem through structured experimentation, performance improvement, and data-driven decision making. With a background in e-commerce, IT transformation, and digital strategy, Tom brings a holistic perspective to shaping customer engagement. His leadership centers on creating scalable, intuitive digital experiences that empower healthcare providers and strengthen GE HealthCare's ability to deliver critical technology and solutions worldwide.

Monday, May 4, 2026

2:35 PM Presentation: Reimagining the B2B Website Experience at GE HealthCare

GE HealthCare is reinventing its digital ecosystem to meet the rising expectations of modern B2B healthcare buyers. This session unveils how the company is redefining its online presence through elevated storytelling, persona-aligned journeys, and a unified platform strategy engineered to drive engagement at scale. Tom Gores and Kevin Kazmierowski will share how GEHC is operationalizing digital content, unlocking experimentation, and modernizing its foundation to deliver high-performance, conversion-oriented experiences that accelerate customer understanding and commercial impact. 

Check out the incredible speaker line-up to see who will be joining Tom.

Download The Latest Agenda