Tom Gores

Director, Product Optimization GE Healthcare

Tom is an experienced professional in both B2B and B2C industries. He considers himself a ‘hybrid’ – he’s worked across ecommerce, digital marketing and IT. He grew the experimentation practice and was part of the IT transformation at Kohl’s before joining GE HealthCare to lead a team of product managers focused on optimization. He has spent the last 2 years applying his expertise to the B2B world and help bring GE’s world-class products to life across digital channels.

Tuesday, May 7, 2024: Day Two

10:50 AM Presentation: Unlocking the Power of Data Insights & Digital Marketing in B2B

Data is essential in personalizing your message to B2B customers, in engaging with B2B buyers in ways that are relevant, in driving revenues, in differentiating from competitors, and in reducing costs to sell and serve. How can one analyze where the right opportunities are, with the right customers, with the right assortment of products / solutions, at the right time? Join us as we explore how data insights can help sales teams enhance their view of customer opportunities and automate opportunity identification using scalable digital tools that drive profitable revenues.

This session, cover how to:

Unlock the power of digital in a B2B business
Define the role of data in B2B and maximize qualified leads
Get a true 360-degree view of the customer
Leverage scalable digital tools internationally to drive profitable revenues across markets
New Trends in Manufacturing and leveraging data insights

Check out the incredible speaker line-up to see who will be joining Tom.

Download The Latest Agenda