Trevor Pope

Lead Consultant, Strategy & Value Optimizely

Day 2: Synergy in Action: Unifying B2B Operations for Digital Success

4:50 PM Panel: Cut The Crap: Site Search - The Good, The Bad & The Ugly

This panel will bring together B2B ecommerce professionals to have an honest, no-nonsense discussion about the real challenges they face with site search functionality. Key topics could include:

Broader Segmentation > Personalization
Gated products for better buying experience
Understanding the buyer process and how they search your site

Check out the incredible speaker line-up to see who will be joining Trevor.

Download The Latest Agenda