Bike Howard | B2B Online Chicago

B2B Online Chicago 2026

May 4 - 6, 2026

Chicago Marriott Downtown

Bike Howard

Bike Howard

Customer & Digital Experience Strategy and Innovation Leader ADI Global Distribution

Monday, May 4, 2026

11:50 AM Workshop #4 Mission Brief: Lightspeed Strategy Deployment

Many organizations sense a disturbance in the Force—they know transformation is required, but fewer know how to bring it to life. In this hands-on workshop, three seasoned B2B distribution leaders pull back the curtain on how they're turning big-picture strategy into real, day-to-day execution. You'll identify your own transformation priorities, surface ethical dilemmas before they turn to the dark side, and define the critical next steps to begin your own lightspeed transformation.

You'll leave with:

▸ A practical framework for turning strategic intent into executable initiatives

▸ Strategies to anticipate and navigate the ethical tensions that can derail transformation efforts

▸ Insights from table-side discussions with fellow leaders charting their own path forward


Check out the incredible speaker line-up to see who will be joining Bike.

Download The Latest Agenda