David Spindler

Global Vice President, Digital Xerox

Monday, May 4, 2026

9:10 AM Interactive Keynote Panel: Future-Proof Your B2B Playbook: Win & Retain the Modern B2B Buyer

Today’s B2B buyers expect speed, self-service, and personalization across every touchpoint. This session shows you how to adapt your go-to-market strategy to meet evolving buyer expectations—ensuring your business stays competitive, agile, and customer-obsessed.

• Incorporate digital-first experiences that meet buyers where they are

• Enable sales, marketing, and product teams to work from a unified customer playbook

• Implement data and AI to personalize engagement across every stage

• Measure and optimize key moments in the buyer journey to boost retention and growth

Tuesday, May 5, 2026

9:10 AM Keynote Panel: Using Data as Your Growth Engine for Speed, Scale & Personalized Buyer Experiences

Data isn't just an asset—it's your competitive advantage. This panel of experts will dive into how modern B2B organizations can harness the full power of their data to move faster, scale smarter, and deliver hyper-personalized buyer experiences that drive measurable growth.

• Activate your data to uncover hidden revenue opportunities across the buyer journey

• Centralize siloed information to create a unified, 360-degree view of your customers

• Accelerate decision-making with real-time insights and predictive analytics

• Tailor content, recommendations, and offers based on behavioral and intent signals

Check out the incredible speaker line-up to see who will be joining David.

Download The Latest Agenda