B2B Online Chicago 2026
May 4 - 6, 2026
Chicago Marriott Downtown
David Spindler
Global Vice President, Digital XeroxMonday, May 4, 2026
9:00 AM Interactive Keynote Panel: Future-Proof Your B2B Playbook: Win & Retain the Modern B2B Buyer
Today’s B2B buyers expect speed, self-service, and personalization across every touchpoint. This session shows you how to adapt your go-to-market strategy to meet evolving buyer expectations—ensuring your business stays competitive, agile, and customer-obsessed.
- Incorporate digital-first experiences that meet buyers where they are
- Enable sales, marketing, and product teams to work from a unified customer playbook
- Implement data and AI to personalize engagement across every stage
- Measure and optimize key moments in the buyer journey to boost retention and growth
4:35 PM Panel Discussion: Leveraging Buyer Journey Analytics to Close Deals Faster
In B2B sales, buyer journey analytics can reveal exactly what prospects are researching, which content influences decisions, and where deals get stuck. By harnessing these insights, sales teams can engage buyers at the right moment with the right message. This panel will show you how to turn buyer journey data into a competitive sales advantage.
- Identify the key buyer behavior signals that indicate purchase readiness.
- Map the full buyer journey to uncover patterns that lead to closed deals.
- Analyze which touchpoints, content assets, and channels deliver the highest conversion rates.
- Equip sales reps with actionable insights to personalize outreach and proposals.
Check out the incredible speaker line-up to see who will be joining David.
Download The Latest Agenda