Ljubitza Frkovich Mallqui

Head of Marketing Promelsa

Ljubitza Frkovich is the Head of Marketing of Promelsa, a leading B2B Electrical Distributor in Peru, with more than 50 years in the market. She is also the Third Generation of this family-owned business, in charge of the Digital Transformation roadmap for Promelsa. Under her leadership, Promelsa could implement their first B2B Ecommerce website in 2022, and now she is responsible for the whole Digital Marketing Strategy. Prior to Promelsa, Ljubitza worked as a B2B Senior Sales Executive at Entel, a Telecommunications Company, formerly Nextel. She has a comprehensive view of B2B businesses and is looking forward to expanding the organization's digital footprint.

Monday, May 6, 2024: Day One

5:35 PM B2B Beats & Networking in Rhythm with Special DJ Guests, Hosted By Icreon

Our Back2Back Beats & Networking in Rhythm with Special DJ Guests promises an electrifying fusion of commerce and harmony, where industry leaders converge for networking as Rudy and Ljubitiza, renowned eCommerce execs AND DJs in the digital realm, curate a pulsating soundtrack, creating an immersive experience that amplifies the energy as B2B Online day 1 ends.

Tuesday, May 7, 2024: Day Two

4:45 PM Roundtable Meetups!

Table #1 Understanding The Role That CX Optimization Plays In A Successful Digital Transition

Hosted by Ronald Gaines - Sr. Manager MarTech and Data, Sunbelt Rentals

Table #2: Leveraging Data While Scaling

Hosted by: Justin Rinaldi – Marketing, Safety Speed Manufacturing

Table #3 Social Strategy: Tapping into social media and influencer marketing to recruit new customers

Hosted by Ljubitza Frkovich Mallqui - Head of Marketing, Promelsa

Table #4 Ensure Branding & Promotional Strategies Are Consistent & Well-Coordinated Across All Channels.

Hosted by Robert Richardson, Senior Digital Product Manager, B2B eCommerce, MillerKnoll

Table #5 Strategies for Building an Effective Agile Global Team

Hosted by Dan Berlin - Global IT Director, Kennametal Inc

Check out the incredible speaker line-up to see who will be joining Ljubitza.

Download The Latest Agenda