B2B Online Chicago 2026
May 4 - 6, 2026
Chicago Marriott Downtown
Sarah Fiehler
Vice President, Channel Strategy, Operations & Digital Enablement Schneider ElectricWednesday, May 6, 2026
8:50 AM Keynote Panel: Leading the B2B Shift: How the C-Suite Drives Innovation & Omnichannel Growth
In today’s rapidly evolving B2B landscape, digital transformation doesn’t start with technology—it starts with leadership. This session delivers a C-level perspective on how to cultivate a culture that empowers teams, accelerates innovation, and enables scalable omnichannel commerce.
• Establish a vision-led culture that aligns teams around digital and customer-centric goals
• Empower teams with autonomy, data access, and a test-and-learn mindset
• Align KPIs and incentives across departments to support long-term transformation
• Lead cultural change that supports innovation across marketing, sales, product, and IT
11:45 AM Panel Discussion: Fewer Clicks, Faster Conversions: Designing a B2B UX That Sells (and Scales)
In B2B eCommerce, every extra click is a chance to lose a customer. This session shows how to streamline your digital experience to reduce friction, accelerate decision-making, and convert more buyers—without compromising on product information or content.
• Eliminate unnecessary steps that create buyer friction or drop-off
• Design intuitive navigation and layouts that guide users toward conversion
• Apply UX best practices proven to boost B2B engagement and order volume
• Align UX decisions with revenue goals, sales enablement, and customer success
Check out the incredible speaker line-up to see who will be joining Sarah.
Download The Latest Agenda