Ryan McClurkin

In an increasingly competitive digital marketplace, simply having products listed online is no longer enough for distributors. Winning the digital shelf requires the ability to track, analyze, and act on insights about how your products appear, rank, and perform across channels. This session will equip you with the strategies and tools to turn product visibility into measurable revenue growth.

• Analyze key metrics like share of search, content quality scores, and competitor positioning to identify quick wins.
• Optimize product titles, descriptions, and attributes to meet marketplace algorithms and buyer expectations.
• Leverage AI-powered shelf analytics to respond to competitive moves in real time.