Ronald Gaines

Table #1 Understanding The Role That CX Optimization Plays In A Successful Digital Transition 

Hosted by Ronald Gaines - Sr. Manager MarTech and Data, Sunbelt Rentals  

Table #2: Leveraging Data While Scaling  

Hosted by: Justin Rinaldi – Marketing, Safety Speed Manufacturing 

Table #3 Social Strategy: Tapping into social media and influencer marketing to recruit new customers 

Hosted by Ljubitza Frkovich Mallqui - Head of Marketing, Promelsa 

Table #4 Ensure Branding & Promotional Strategies Are Consistent & Well-Coordinated Across All Channels.  

Hosted by Robert Richardson, Senior Digital Product Manager, B2B eCommerce, MillerKnoll 

Table #5 Strategies for Building an Effective Agile Global Team  

Hosted by Dan Berlin - Global IT Director, Kennametal Inc 

In today's rapidly evolving B2B ecommerce landscape, effective collaboration between marketing, sales and other departments is essential to maximize success. This panel discussion explores the critical aspects of designing and implementing marketing campaigns that align with your organization's overall strategy. We'll look into the challenges of achieving consistency with the CEO's vision, optimizing budgets, and simplifying the often complex relationship between sales and marketing.

• Aligning Marketing with Business Objectives
• Vision and Strategy in Marketing Campaigns
• Moving from fragmented budgeting within marketing and sales to a more strategic, unified approach.