Sam Cook

Monday, May 4, 2026

11:50 AM Workshop #2 AI Is Here. Few Are Ready. The Hype Won’t Save You - Your Foundation Will. Learn How to Put the Right AI to Work at the Right Time.

AI is here, but most B2B teams aren’t ready to use it effectively, especially when ecommerce is held together by spreadsheets, duct tape, and Dave (who absolutely deserves a vacation). The truth is simple: AI can transform B2B commerce, but only when the foundation underneath it is strong. Add AI to a messy system, and it doesn’t fix the mess - it amplifies it.

In this hands-on workshop, you’ll learn why your ecommerce foundation matters and how to put the right AI to work in the right places for immediate impact.

We’ll cover:

• The biggest bottlenecks holding B2B commerce back

• What “good enough” ecommerce really looks like

• What your foundation needs before layering AI on top

• Where AI can actually help you today - not “someday”

You’ll leave with:

• A clear, personalized roadmap

• Practical steps for strengthening your ecommerce foundation

• Guidance on applying AI where it delivers real, meaningful wins right now

B2B Online Chicago 2026

Monday, May 4, 2026

11:50 AM Workshop #2 AI Is Here. Few Are Ready. The Hype Won’t Save You - Your Foundation Will. Learn How to Put the Right AI to Work at the Right Time.