Steve Lamensdorf

B2B buyers don’t want more content—they want the right content at the right time. AI now makes it possible to create, personalize, and optimize content across the entire buyer journey without overwhelming teams or budgets. This session explores how to use AI to align content with buyer intent, accelerate decisions, and drive measurable business impact.

• Map buyer journey stages to the content buyers actually need to move forward
• Use AI to generate and tailor content for awareness, consideration, and decision phases
• Personalize messaging at scale based on role, industry, behavior, and intent signals
• Optimize content performance using AI-driven insights and engagement data
• Align sales, marketing, and eCommerce teams around a unified content strategy
• Measure success by connecting AI-powered content to conversion, velocity, and revenue KPIs