Steve Lamensdorf

This workshop reframes self-service as a commercial strategy, not a portal project. Drawing on Icreon's work with industrial manufacturers, including a live demo of a real customer solution built for Intralox on Sitecore AI, you'll see what modern self-service looks like in practice. The session runs as a working forum where you'll benchmark your maturity, pressure-test assumptions, and build a plan you can take home.

What you'll leave with:

• A strategic framework connecting commerce, asset intelligence, and knowledge to revenue and cost-to-serve outcomes

• A live walkthrough of how Intralox uses Sitecore AI to power self-service at scale

• Peer-sourced insight into what's actually working (and failing) across industrial and high-tech organizations

• Quick-win experiments you can launch in 30 days to lift adoption and reduce support load

• A practical view of the data, integration, and platform shifts required over the next 12 to 18 months

• A personalized roadmap ready to present to your executive team

Stop treating self-service as a tech initiative. Start running it as your strongest commercial lever.