B2B Online Chicago 2026
May 4 - 6, 2026
Chicago Marriott Downtown
Steve Lamensdorf
Chief Experience Officer IcreonMonday, May 4, 2026
11:50 AM Workshop #3 From Portal Patchwork to Platform Advantage: A Self-Service Playbook for Manufacturers
Industrial and high-tech manufacturers are at a tipping point: customers expect to configure, order, and troubleshoot digitally, yet most portals remain fragmented, underused, and costly to evolve. Drawing on Icreon's work with industrial manufacturers, this interactive workshop moves beyond "portal facelifts" to show how to unify commerce, asset management, and knowledge on one scalable foundation.
Rather than a presentation, this session runs as a working forum. In small peer groups, you'll pressure-test the standards of modern self-service experiences across personalized product discovery, role-based partner access, and AI-assisted search.
You'll leave with:
- A clear framework for what modern self-service looks like across commerce, assets, and knowledge
- Peer-sourced insight into what's working and what's failing in industrial and high-tech organizations
- Quick win experiments you can act on immediately to lift portal adoption
- A practical view of the data and platform changes required over the next 12 to 18 months
- A personalized roadmap to bring back to your team and your ELT
- Leave with a concrete plan to make self-service your organization's strongest commercial asset.
Check out the incredible speaker line-up to see who will be joining Steve.
Download The Latest Agenda