Wayne Teigen

Regional Director Intershop

Wayne Teigen is the Regional Director at Intershop and a B2B eCommerce strategist with over 15 years of global experience helping manufacturers, distributors and companies of all sizes overcome the challenges of scaling their digital operations. Many companies outgrow their eCommerce platforms when quoting, sales rep integration, complex catalogs, and omnichannel strategies aren’t built into the foundation—leading to operational bottlenecks that limit growth.

At B2B Online, Wayne is here to collaborate with industry leaders, exchange insights on what’s working (and what’s not), and explore the future of digital transformation in B2B. If your eCommerce platform is holding you back, connect with him at the event to discuss how the right strategy—and the right technology—can unlock growth.

Day 1: Bridging Digital Innovation & Preparing For The Next Generation Of Buyers

11:10 AM Workshop 4: From AI Hype to Strategy: Equip Yourself with an Exclusive Toolkit for B2B Commerce Success

AI is dominating the conversation in B2B commerce – but how do you separate high-value opportunities from the hype?

Your leadership wants an AI strategy. Vendors are selling big promises. Your team? Still figuring out what matters—and what’s worth building. And when the economic outlook is uncertain, the pressure to make smart, defensible decisions only grows. This hands-on workshop gives you what every B2B company needs right now: a clear framework, a shared language, and your exclusive strategy toolkit (provided) – designed to be your go-to resource throughout the conference and beyond.

In this session, you will

✔️ Decode AI jargon to navigate AI conversations with confidence

✔️Build your own roadmap using essential AI building blocks

✔️ Receive your AI strategy toolkit to use with your team after the show

✔️ Walk away knowing exactly where to start

This isn’t theory. This is a strategic workshop which empowers you to understand AI concepts and apply them effectively.

Check out the incredible speaker line-up to see who will be joining Wayne.

Download The Latest Agenda