Wayne Teigen

Regional Director Intershop

Wayne Teigen is the Regional Director at Intershop and a B2B eCommerce strategist with over 15 years of global experience helping manufacturers, distributors and companies of all sizes overcome the challenges of scaling their digital operations. Many companies outgrow their eCommerce platforms when quoting, sales rep integration, complex catalogs, and omnichannel strategies aren’t built into the foundation—leading to operational bottlenecks that limit growth.

At B2B Online, Wayne is here to collaborate with industry leaders, exchange insights on what’s working (and what’s not), and explore the future of digital transformation in B2B. If your eCommerce platform is holding you back, connect with him at the event to discuss how the right strategy—and the right technology—can unlock growth.

Day 1: Bridging Digital Innovation & Preparing For The Next Generation Of Buyers

11:05 AM Workshop: Why Most B2B Leaders Are Getting AI in E-Commerce Wrong—And How to Fix It Now

Separating AI Reality from Hype

We’re at peak AI hype—and it’s making it harder than ever for manufacturers and distributors to separate real growth opportunities from empty promises.

The fastest-growing B2B businesses aren’t chasing AI because it’s trendy. They’re strategically driving revenue, accelerating customer experiences, and rethinking how business gets done. The difference between success and wasted investments? Knowing where AI delivers real ROI—and where it doesn’t.

Join Intershop’s e-commerce and AI experts for a no-nonsense masterclass where you’ll learn how to integrate strategic AI building blocks into your e-commerce roadmap.

What You’ll Do in this Hands-On Workshop:

AI Hype vs. Reality: Your Translation Guide

Get a translation cheat sheet that breaks down the most overused AI claims, exposes what they really mean, and helps you navigate vendor conversations with clarity.

The AI-First Framework: The 4 Building Blocks You Must Have

Learn the key AI enablers that drive real business transformation: Copilots, Agents, Data Fabric, and AI-Driven Decision Making. Map how these building blocks fit into your business so you can plan for AI the right way.

The AI Growth Levers That Are Driving Results Today.

Deep study of the top AI use cases transforming B2B e-commerce, sales, and operations. Identify which high-value AI opportunities make sense for your business—and those to avoid.

Why Attend:

Most AI discussions are packed with buzzwords and unrealistic promises—this session isn’t. AI is a paradigm shift for B2B commerce, but only when used the right way. Join us to gain the insights your competitors are missing—before they leave you behind.

Check out the incredible speaker line-up to see who will be joining Wayne.

Download The Latest Agenda