B2B Online Chicago 2026
May 4 - 6, 2026
Chicago Marriott Downtown
Paul Pathikal
SVP Marketing and Commercial Excellence MES Life SafetyWednesday, May 6, 2026
9:40 AM Keynote Presentation: Overcoming Internal Stakeholders
Customer loyalty in B2B isn’t just about satisfaction—it’s about delivering consistent value, trust, and frictionless experiences across every touchpoint. We will explore factors that create (and kill) loyalty, with a practical lens on data, CX, and buyer behavior.
• Identify the key drivers of loyalty specific to B2B buyers—beyond price and product
• Pinpoint where your customer experience is unintentionally eroding trust or engagement
• Analyze buyer behavior data to uncover warning signs of churn or dissatisfaction
• Leverage personalization and value-added services to increase retention and lifetime value
Check out the incredible speaker line-up to see who will be joining Paul.
Download The Latest Agenda