Amy Steele

Customer retention is the new growth in times of economic uncertainty. This panel will dive into how data-driven insights can help you understand buyer behavior, reduce churn, and proactively drive revenue—before opportunities are lost.

• Identify early warning signs of churn and lapsing customer engagement

• Activate customer data to build predictive models that inform retention strategies

• Pinpoint revenue leakage across your digital and sales channels

• Create targeted interventions to retain high-value accounts and extend customer lifetime value

In B2B eCommerce, every extra click is a chance to lose a customer. This session shows how to streamline your digital experience to reduce friction, accelerate decision-making, and convert more buyers—without compromising on product information or content.