Amy Steele

Vice President, Marketing NexaMotion Group

Tuesday, May 5, 2026

4:55 PM Panel: All Roads Start with Data: Unlocking Insights to Drive CLV & Engagement Across Channels

Customer retention is the new growth in times of economic uncertainty. This panel will dive into how data-driven insights can help you understand buyer behavior, reduce churn, and proactively drive revenue—before opportunities are lost.

Identify early warning signs of churn and lapsing customer engagement
Activate customer data to build predictive models that inform retention strategies
Pinpoint revenue leakage across your digital and sales channels
Create targeted interventions to retain high-value accounts and extend customer lifetime value

Wednesday, May 6, 2026

11:35 AM Panel Discussion: Fewer Clicks, Faster Conversions: Designing a B2B UX That Sells (and Scales)

In B2B eCommerce, every extra click is a chance to lose a customer. This session shows how to streamline your digital experience to reduce friction, accelerate decision-making, and convert more buyers—without compromising on product information or content.

• Eliminate unnecessary steps that create buyer friction or drop-off

• Design intuitive navigation and layouts that guide users toward conversion

• Apply UX best practices proven to boost B2B engagement and order volume

• Align UX decisions with revenue goals, sales enablement, and customer success

Check out the incredible speaker line-up to see who will be joining Amy.

Download The Latest Agenda