Ryan Finley | B2B Chicago

B2B Chicago 2025

April 28 - 30, 2025

Chicago Marriott Downtown

Ryan Finley

Senior Manager, eCommerce Search Ferguson Enterprises

Ryan Finley is the Senior Manager of Ecommerce Search and Findability at Ferguson. Ferguson is the largest value-added distributor serving the specialized professional in our $340B residential and non-residential North American construction market. We help make our customers’ complex projects simple, successful and sustainable by providing expertise and a wide range of products and services from plumbing, HVAC, appliances, and lighting to PVF, water and wastewater solutions, and more. Headquartered in Newport News, Va., Ferguson has sales of $29.7 billion (FY’23) and approximately 35,000 associates in 1,700 locations. Ryan began his Ecommerce career at CDW in Vernon Hills, Illinois as a web editor. Ryan trained as the "backup" Ecommerce Search associate back in 2008, and 2 weeks later he was the ONLY Ecommerce Search associate at CDW. Ryan headed up search at CDW until 2013, when he joined Kohl's in Menomonee Falls, Wisconsin to see the B2C side of Ecommerce search. Ryan helped grow the Kohl's Ecommerce search channel to a $1bn segment of the business during his 7 years with the company. Ryan went back to the B2B fold when he joined the Ferguson search team in March of 2020. Ryan lives in Wisconsin with his wife, 3 children, and 2 dogs.

Day 2: Synergy in Action: Unifying B2B Operations for Digital Success

5:00 PM Panel: Cut The Crap: Site Search - The Good, The Bad & The Ugly

This panel will bring together B2B ecommerce professionals to have an honest, no-nonsense discussion about the real challenges they face with site search functionality. Key topics could include: 

  • Broader Segmentation > Personalization  
  • Gated products for better buying experience 
  • Understanding the buyer process and how they search your site 

 

Check out the incredible speaker line-up to see who will be joining Ryan.

Download The Latest Agenda