Mark Wanczak

This session pulls back the curtain on real-world insights from B2B leaders who have built and scaled omnichannel strategies that drive growth, improve customer experience, and empower sales teams.

• Identify the most common pitfalls that prevent B2B omnichannel strategies from delivering ROI.
• Learn which channels truly matter to modern B2B buyers—and how to prioritize them.
• Align sales, marketing, eCommerce, and operations around a shared omnichannel vision.
• Apply practical frameworks used by high-performing B2B organizations to scale omnichannel execution.
• Leverage data and technology to create seamless, connected buyer experiences across touchpoints.
• Measure omnichannel success using metrics that executives actually care about.