Hayne Shumate

SVP Internet Business
Mouser Electronics

Hayne Shumate, Senior Vice President of Internet Business at Mouser Electronics, leads an international team that designs, builds and hosts Mouser’s award winning websites.

Hayne joined Mouser in 2008 to consolidate related teams from Information Systems and Marketing into an Internet Business Department. This new department was built to support and enhance Mouser’s rapid international growth as the company diversifies its sales beyond the catalog. Product Data responsibility was added to the Internet Business department in 2016. Traffic and transactions have increased more than 1000% since the department was formed.

Shumate’s department has launched the electronic component industry’s most capable Mobile Website (in 20 Languages and 30+ Currencies), Bill of Materials (BOM) processing tool and Customer Inventory Management application. As a strategic problem-solver, Shumate has led systems and process improvements, enabling Mouser’s web properties to support 200,000 online orders per month.

Check out the incredible speaker line-up to see who will be joining Hayne.

Download The Latest Agenda

Day One: Growing and Innovating Digitally

Monday, April 20th, 2020

2:50 PM Panel Discussion: Taking Flight: Global Expansion Of Your eCommerce Site

eCommerce offers the opportunity to expand on a global scale, but you must be prepared to tackle significant challenges. From cultural and language differences to different digital purchasing pathways, there are many key success factors to consider. Panelists will shed light on top considerations to achieve successful global expansion digitally, including:

Identifying cultural differences in different regions to determine areas to tailor to your customers
Localizing your eCommerce site with different languages as needed
Analyzing international expansion challenges:
Creating a global CRM database
Disconnect with pricing
Determining different digital paths to purchase in specific regions
Monitoring inventory that meets regional requirements
Properly accounting for duty and International shipping
Logistics, delivery and fulfillment
Deployment and management interactions for global and regional teams

4:40 PM Lightning Round Panel: Determining a Marketplace Strategy to Expand Your Business

Marketplaces have created an ease for customers to find, browse and compare products to take advantage of competitive pricing. From Amazon and Alibaba to smaller, niche marketplaces, customers have more options than ever before to make their purchases. Panelists will explain how to develop a marketplace strategy that ensures a consistent brand and competitive pricing, including:

Weighing the risks and benefits of building your own marketplace v. selecting existing marketplaces to tap into new customers
Selecting the right partners to operationalize a marketplace
Managing and controlling your customer experience in a marketplace environment
Identifying marketplace opportunities as an entry point for global expansion

B2B Online Chicago 2020

Hayne Shumate

Day One: Growing and Innovating Digitally

2:50 PM Panel Discussion: Taking Flight: Global Expansion Of Your eCommerce Site

4:40 PM Lightning Round Panel: Determining a Marketplace Strategy to Expand Your Business

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