B2B Online Chicago 2020

August 05 - 06, 2020

Chicago Marriott Downtown

Hayne Shumate, SVP Internet Business at Mouser Electronics
Mouser Electronics Logo

Hayne Shumate


SVP Internet Business
Mouser Electronics

Check out the incredible speaker line-up to see who will be joining Hayne.

Download The Latest Agenda

Day One: Growing and Innovating Digitally

Monday, April 20th, 2020


2:50 PM Panel Discussion: Taking Flight: Global Expansion Of Your eCommerce Site

eCommerce offers the opportunity to expand on a global scale, but you must be prepared to tackle significant challenges. From cultural and language differences to different digital purchasing pathways, there are many key success factors to consider. Panelists will shed light on top considerations to achieve successful global expansion digitally, including:

  • Identifying cultural differences in different regions to determine areas to tailor to your customers
  • Localizing your eCommerce site with different languages as needed
  • Analyzing international expansion challenges:

  • Creating a global CRM database
  • Disconnect with pricing
  • Determining different digital paths to purchase in specific regions
  • Monitoring inventory that meets regional requirements
  • Properly accounting for duty and International shipping
  • Logistics, delivery and fulfillment 
  • Deployment and management interactions for global and regional teams

4:40 PM Lightning Round Panel: Determining a Marketplace Strategy to Expand Your Business

Marketplaces have created an ease for customers to find, browse and compare products to take advantage of competitive pricing. From Amazon and Alibaba to smaller, niche marketplaces, customers have more options than ever before to make their purchases. Panelists will explain how to develop a marketplace strategy that ensures a consistent brand and competitive pricing, including:

  • Weighing the risks and benefits of building your own marketplace v. selecting existing marketplaces to tap into new customers
  • Selecting the right partners to operationalize a marketplace
  • Managing and controlling your customer experience in a marketplace environment 
  • Identifying marketplace opportunities as an entry point for global expansion