B2B Online Chicago 2020

August 05 - 06, 2020

Chicago Marriott Downtown

Josh Schoonmaker, Director, Digital Solutions at Consolidated Supply
Consolidated Supply Logo

Josh Schoonmaker

Director, Digital Solutions
Consolidated Supply

Check out the incredible speaker line-up to see who will be joining Nicole.

Download The Latest Agenda

Day One: Growing and Innovating Digitally

Monday, April 20th, 2020

4:05 PM 7th Inning Stretch and Interactive Tabletop Discussions: Improving CX for Multigenerational B2B Buyers

Stretch your minds and your networks during this discussion based session. Share lessons learned and best practices with your peers to add to your list of actionable takeaways to implement on your return. Topics of discussion:

  • Defining customer experience in B2B
  • Making the experience more efficient to operate at the speed of the changing customer

Day Two: Optimizing The Customer Journey Online & Offline

Tuesday, April 21st, 2020

3:10 PM Panel Discussion: Keeping Them Coming Back: Retaining Customers Long Term

You know your customers are buying elsewhere. The rise of eCommerce and marketplaces have provided more options than ever before to easily make purchases, and customer retention has become a top priority as B2B businesses work to retain market share. Panelists will discussed tried and tested strategies to deliver value to the customer and prevent them from leaving, including:

  • Engaging and re-engaging customers across the full-lifecycle for a 360 view of the customer
  • Providing a seamless purchasing experience: understanding what customers need to serve their business needs and have a frictionless transaction
  • Connecting CX to analytics to anticipate customer needs
  • Linking CRM to marketing automation to facilitate customer communication post-purchase
  • Identifying methods to overcome the hurdles of having one-time buyers and increasing your retention rates
  • Modernizing the post-sale experience, looking at mimicking B2C buyer expectations

4:25 PM Afternoon Town Hall: Putting the Customer at the Center of Your Data Strategy

Customer data is a goldmine for improving CX. As data collection, retention and analysis becomes more sophisticated, there are tremendous opportunities to leverage data to deliver value to the customer. Join this interactive town hall session to hear how digital leaders both on and off-stage are getting a 360 degree view of the customer to enhance CX.

  • Pulling data from multiple sources to develop a holistic view of the customer
  • •Collecting and refining data to avoid failing fast
  • Using customer data to identify how to deliver more business value to them
  • Determining what your digital strategy should look like across different channels to connect the experience for the customer