Jonathan Burdette

Head of Industry Strategy, Manufacturing Adobe

Jonathan is responsible for driving strategy, messaging and growth in our industrial manufacturing segment, which includes industrial manufacturing & automotive. As the head of Adobe's manufacturing industry strategy, he partners with customers in CMO / COO / CTO roles to help them to solve business challenges and differentiate their businesses through CX transformation. Prior to joining Adobe, Jon was in charge of GTM for SAP CX Industrial Manufacturing, and had several leadership roles managing P&L's at Fortune 500 manufacturers prior to working in SaaS.

Tuesday, May 7, 2024: Day Two

10:50 AM Presentation: Unlocking the Power of Data Insights & Digital Marketing in B2B

Data is essential in personalizing your message to B2B customers, in engaging with B2B buyers in ways that are relevant, in driving revenues, in differentiating from competitors, and in reducing costs to sell and serve. How can one analyze where the right opportunities are, with the right customers, with the right assortment of products / solutions, at the right time? Join us as we explore how data insights can help sales teams enhance their view of customer opportunities and automate opportunity identification using scalable digital tools that drive profitable revenues.

This session, cover how to:

Unlock the power of digital in a B2B business
Define the role of data in B2B and maximize qualified leads
Get a true 360-degree view of the customer
Leverage scalable digital tools internationally to drive profitable revenues across markets
New Trends in Manufacturing and leveraging data insights

Check out the incredible speaker line-up to see who will be joining Jonathan.

Download The Latest Agenda