May 4 - 6, 2026
Chicago Marriott Downtown
A well-designed self-service portal can transform the buyer relationship, boost repeat orders, improve margins, and reduce strain on sales and service teams. This panel session will share insights on how to build portals that not only meet customer expectations but actively drive business growth.
Data isn't just an asset—it's your competitive advantage. This panel of experts will dive into how modern B2B organizations can harness the full power of their data to move faster, scale smarter, and deliver hyper-personalized buyer experiences that drive measurable growth.
Search is no longer just a traffic driver—it's a powerful engine for customer acquisition in the B2B buying journey. We will explore how AI is transforming search optimization to uncover intent, drive qualified leads, and accelerate revenue.
• Leverage AI tools to analyze buyer intent and predict high-converting keywords
• Streamline SEO and SEM strategies with real-time performance insights from AI
• Attract the right buyers at the right time using intelligent targeting and automation
• Integrate AI-driven search tactics into your broader acquisition and ABM strategies
Check out the incredible speaker line-up to see who will be joining Eric.
Download The Latest Agenda