B2B Online 2019

April 29 - May 01, 2019

Chicago Marriott Downtown

Eric Rehl


Director, Digital Business
Rockwell Automation

Day One: Capitalizing on Growth Through Digital Innovation


2:55 PM Panel Discussion Remix: Reviewing the Ins and Outs of Personalization to Drive Revenue

Personalization is one of the most exciting data-driven opportunities B2B marketers are investing in. We’ve all experienced personalization as B2C buyers, but what does personalization mean in B2B? How can you provide relevant information to current and potential customers? How can it be used to show value over competition? How can you use search metrics for a more personalized web experience? Hear from early adopters of personalization to find out how to:
  • Get personal to one person when it’s an aggregated purchase
  • Capitalize on spend data through multiple opportunities 
  • Take an offline experience and provide it virtually with a sense of personalization at a lower cost
  • Leverage personalization to support catering to high value customers

Day Two: Revolutionizing the Customer Experience


3:10 PM Panel Discussion Remix: Promoting PIM Strategy To Engage And Convert Customers

Content and PIM are two of the greatest tools to help engage customers and get them captivated on the site for repeat purchasing. What are best practices on how to use PIM effectively? How can PIM help to organize data better on the backend?  How can you leverage it to learn what truly moves the needle for customers? Experienced PIM users will shed light now how to get the most out of PIM to increase conversions, including:
  • Moving customers through the funnel and into the flow of site easily to engage and convert them
  • Targeting customers differently and providing different products depending on their preferences
  • Examining your success metrics, including conversion rates, revenue per visitor and engagement levels
  • Optimizing your configurator experience to identify the optimal number of products to show customers
  • Testing and reiterating constantly to avoid missing any opportunities


Check out the incredible speaker line-up to see who will be joining Eric.

Download The Latest Agenda