Eric Rehl

Director, Digital Business Rockwell Automation

Eric Rehl has been a digital evangelist, strategist and transformation leader for more than 20 years spanning multiple industries, including manufacturing, financial services, healthcare, consumer and non-profit. He views digital not simply as technology, but as a driver and manifestation of business strategy, a way of thinking, and a way of executing. As Director of Digital Business at Rockwell Automation, Eric leads the company’s global digital transformation strategy and organization aimed at evolving Rockwell to become a more digitally-enabled business in the areas of full-lifecycle customer experience, eCommerce and data. Prior to his focus on digital transformation, Eric was the Director of Digital Marketing at Rockwell, and held similar positions with Robert W. Baird & Co. and the United States Bowling Congress. He holds a Bachelor’s Degree in Journalism from the University of WI-Madison, and earned a Master’s Degree in eBusiness from the University of WI-Milwaukee. While digital is the center of his life’s work, Eric’s true passion is watching his young children – daughter Smyth (5) and son Beckham (2) – grow up and cause trouble.