Justin Rinaldi

Director, Marketing & eCommerce Safety Speed

Monday, May 4, 2026

3:55 PM Presentation: Breaking Down Silos: Sales & Marketing Collaboration to Strengthen Buyer Engagement

Digital transformation in B2B doesn’t succeed in silos. This session explores how tightly aligned sales and marketing teams can drive stronger buyer engagement, streamline digital initiatives, and deliver measurable business results across the funnel.

Align sales and marketing goals to support shared KPIs and business outcomes
Break down communication barriers to enable real-time collaboration and feedback loops
Develop unified buyer journeys that reflect cross-functional input and digital behavior
Use data to track lead quality, funnel health, and revenue impact across teams

Tuesday, May 5, 2026

4:55 PM Panel: All Roads Start with Data: Unlocking Insights to Drive CLV & Engagement Across Channels

Customer retention is the new growth in times of economic uncertainty. This panel will dive into how data-driven insights can help you understand buyer behavior, reduce churn, and proactively drive revenue—before opportunities are lost.

Identify early warning signs of churn and lapsing customer engagement
Activate customer data to build predictive models that inform retention strategies
Pinpoint revenue leakage across your digital and sales channels
Create targeted interventions to retain high-value accounts and extend customer lifetime value

Check out the incredible speaker line-up to see who will be joining Justin.

Download The Latest Agenda