Lisa Kowalkowski

This panel focuses on enhancing eCommerce through strategic product recommendations and website optimization. The panel emphasizes the importance of aligning product recommendations with buyer intent and journey stages to increase conversion rates and customer satisfaction in the B2B sector. 

• Tailored product recommendations using data-driven methods can boost buyer confidence and increase sales in B2B eCommerce. 
• Streamlined website navigation, through features like mega menus and responsive design, enhances user experience and reduces bounce rates. 
• AI-powered recommendation engines analyze customer behavior to provide timely, relevant suggestions, facilitating quicker purchases and better product discovery. 

Moderator: Liz Duggan - Chief Strategy Officer, Smith Commerce 

Rob Jenson - Director and Head of Ecommerce, STIHL Inc 

Lisa Kowalkowski – Director, Onsite Search, W.W. Grainger, Inc  

Stacy Hanks - Vice President, Global Digital Commerce, SureWerx 

Jessie Adamczyk - Director of Marketing & eCommerce, ETNA Supply 

Reserved for Silvertech