Lisa Kowalkowski

This panel focuses on enhancing eCommerce through strategic product recommendations and website optimization. The panel emphasizes the importance of aligning product recommendations with buyer intent and journey stages to increase conversion rates and customer satisfaction in the B2B sector. 

• Tailored product recommendations using data-driven methods can boost buyer confidence and increase sales in B2B eCommerce. 
• Streamlined website navigation, through features like mega menus and responsive design, enhances user experience and reduces bounce rates. 
• AI-powered recommendation engines analyze customer behavior to provide timely, relevant suggestions, facilitating quicker purchases and better product discovery.