B2B Online Chicago 2026
May 4 - 6, 2026
Chicago Marriott Downtown
Arno Ham
B2B E-Commerce Evangelist, and Advisor to the Chief Executive Officer and Board Sana CommerceTuesday, May 5, 2026
1:40 PM Workshop #14 B2B Ecommerce Pit Stop: The Race to Growth
Step into the driver’s seat of your B2B digital commerce strategy in this interactive game. Build your own “race car” by selecting capability cards that represent key business building blocks, from integrations and automation to sales enablement and analytics. Navigate real-world scenarios, see how gaps in your setup can slow growth, and discover how wild cards can give you an unexpected advantage. By the finish line, you’ll have a clearer picture of your “ideal car” and actionable insights to accelerate business performance.
Takeaways:
- Understand the 5 must-have building blocks of a B2B commerce strategy
- Experience how gaps in one area can slow you down
- See how wild cards (extra features) can give you an unexpected edge
- Leave with a clearer sense of what your “ideal race car” looks like
3:05 PM Presentation: How Crane Manufacturer Palfinger Grew Their Spare Parts Business Through B2B Commerce
How much does a spare part really cost? More than you think.
In this session, Sana Commerce and PALFINGER reveal how complexity in the buyer journey can slow everything down and how to turn it into a competitive advantage.
What you'll learn:
- How to simplify complexity without sacrificing experience
- Why ERP integration is key to accuracy and efficiency
- How PALFINGER turned their spare parts business into a growth engine
Check out the incredible speaker line-up to see who will be joining Arno.
Download The Latest Agenda