Arno Ham | B2B Online Chicago

B2B Online Chicago 2026

May 4 - 6, 2026

Chicago Marriott Downtown

Arno Ham

Arno Ham

eCommerce Evangelist | Former Chief Product & Technology Officer Sana Commerce

Tuesday, May 5, 2026

12:45 PM Workshop #14 B2B Ecommerce Pit Stop: The Race to Growth

Step into the driver’s seat of your B2B digital commerce strategy in this interactive game. Build your own “race car” by selecting capability cards that represent key business building blocks, from integrations and automation to sales enablement and analytics. Navigate real-world scenarios, see how gaps in your setup can slow growth, and discover how wild cards can give you an unexpected advantage. By the finish line, you’ll have a clearer picture of your “ideal car” and actionable insights to accelerate business performance. 


Takeaways: 
  • Understand the 5 must-have building blocks of a B2B commerce strategy
  • Experience how gaps in one area can slow you down
  • See how wild cards (extra features) can give you an unexpected edge
  • Leave with a clearer sense of what your “ideal race car” looks like 

3:05 PM Presentation: Embracing Change: Navigating Effective Change Management for Digital Transformation

In today's fast-paced digital world, businesses are constantly seeking ways to remain competitive and adapt to evolving market trends. Embracing change has become a crucial aspect of successful business operations, and effective change management is key to navigating digital transformation. Embracing that change? Rarely goes smoothly. Antonio will help you understand how to navigate those challenges and embrace opportunity. 

Check out the incredible speaker line-up to see who will be joining Arno.

Download The Latest Agenda