Milena Melnikova

This candid leadership panel brings together accomplished women executives to share real-world experiences driving growth, transformation, and innovation in B2B eCommerce. From navigating change to building influence and impact, this discussion offers practical insights and inspiration for leaders at every stage.

• Hear firsthand perspectives on leading digital and organizational change in B2B eCommerce
• Learn how panelists have navigated challenges, setbacks, and resistance on their leadership journeys
• Discover strategies for building credibility, influence, and cross-functional alignment
• Explore how leaders are balancing innovation, performance, and people-first cultures
• Gain actionable advice you can apply to your own leadership path
• Engage in an open, honest conversation about the future of leadership in B2B

Today’s B2B buyers demand personalized, relevant content at every stage of their journey, often moving swiftly from research to purchase across multiple channels and touchpoints. This panel assembles leading practitioners who will share data-driven frameworks and real-world tactics to decode buyer behavior, close content gaps, and deliver the right message at critical decision points—ultimately turning content strategy into a strategic growth lever for B2B organizations

• Analyze buyer behavior to uncover decision triggers, content gaps, and friction points

• Create targeted content strategies that guide buyers through complex purchase journeys

• Align sales, marketing, and product messaging to speak directly to customer pain points

• Streamline content workflows by focusing on quality, personalization, and timing