Jared Shaner

VP of Strategic Commerce Zaelab

Jared Shaner is VP of Strategic Accounts at Zaelab, where he leads enterprise accounts for commerce and helps B2B manufacturers and distributors transform digital adoption into measurable business results. With 15+ years in B2B digital commerce and 100+ platform implementations across diverse industries, Jared has developed a unique expertise at the intersection of strategy and adoption. As (former) co-founder of Trellis (5x INC5000 recognition, acquired by Zaelab), he pioneered a "strategy and adoption first" philosophy—recognizing that platform success is determined not by technology, but by organizational readiness. Jared is an active member of the Young Entrepreneurs Council, an e-commerce ecosystem advisory board member, and regularly speaks on digital transformation, change management, and B2B commerce strategy.

Monday, May 4, 2026

4:15 PM Presentation: Your New Platform Won't Save You: Why B2B Commerce Fails at the Org Chart, Not the Tech Stack

Your new commerce platform arrives with promises of growth, seamless integration, and competitive advantage. Six months later, adoption is flat, your sales team still email spreadsheets, and that $500K investment feels like an expensive PDF catalog.

Want the uncomfortable truth? The platform was never the problem. Your organizational culture was.

In this contrarian session, Jared Shaner — VP of Strategic Commerce at Zaelab — unpacks why 50–70% of B2B digital transformations underdeliver, and why it has almost nothing to do with technology. Drawing on a decade of experience helping 100+ manufacturers and distributors modernize how they sell and serve customers, Jared exposes the three organizational failure points that kill most commerce implementations before the first order is placed.

You'll learn how misaligned teams, outdated processes, and a technology-first mindset create a gap between platform capability and business reality. Pay attention: the companies that win stop obsessing over feature lists and start transforming through the customer lens.

Jared introduces the Commerce Readiness Score — a practical framework Zaelab built to measure whether your organization is as ready as your technology. After the session, you can diagnose where your business actually stands before writing your next RFP.

Walk away with:

- A diagnostic toolkit you can apply Monday morning to assess your organization's true readiness

- The hard conversation to have with your C-suite before selecting your next platform

- A reframe that might save your next replatforming initiative: the best commerce platform is the one your people actually use

Check out the incredible speaker line-up to see who will be joining Jared.

Download The Latest Agenda