Jared Shaner

Your new commerce platform arrives with promises of growth, seamless integration, and competitive advantage. Six months later, adoption is flat, your sales team still email spreadsheets, and that $500K investment feels like an expensive PDF catalog.

Want the uncomfortable truth? The platform was never the problem. Your organizational culture was.

In this contrarian session, Jared Shaner — VP of Strategic Commerce at Zaelab — unpacks why 50–70% of B2B digital transformations underdeliver, and why it has almost nothing to do with technology. Drawing on a decade of experience helping 100+ manufacturers and distributors modernize how they sell and serve customers, Jared exposes the three organizational failure points that kill most commerce implementations before the first order is placed.

You'll learn how misaligned teams, outdated processes, and a technology-first mindset create a gap between platform capability and business reality. Pay attention: the companies that win stop obsessing over feature lists and start transforming through the customer lens.

Jared introduces the Commerce Readiness Score — a practical framework Zaelab built to measure whether your organization is as ready as your technology. After the session, you can diagnose where your business actually stands before writing your next RFP.

Walk away with:

- A diagnostic toolkit you can apply Monday morning to assess your organization's true readiness

- The hard conversation to have with your C-suite before selecting your next platform

- A reframe that might save your next replatforming initiative: the best commerce platform is the one your people actually use